Apple Launches Cheaper & Smaller New iPhone SE

Apple launches the new iPhone SE, it’s smaller, it’s cheaper, the home button is back and more!

Check out the full press release below about the new Apple iPhone SE.

April 15, 2020- Cupertino, California — Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.iPhone SE comes in three beautiful colors — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).

“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”

New Camera Experience Powered by A13 Bionic

iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode,all six Portrait Lighting effects and Depth Control.⁵ Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognized subjects in a frame for more natural-looking images with stunning highlight and shadow details.

Videos are even more immersive with stereo audio recording and cinematic video stabilization on the front and rear cameras. The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps. Customers can also take advantage of QuickTake video on the front and rear cameras, allowing video recording without switching out of Photo mode.With advanced Camera and Photo features in iOS 13, native editing is even more comprehensive and intuitive through powerful tools that were once available only for photo editing.

Everything Apple has to Offer

iPhone SE gives customers access to Apple’s robust ecosystem of products, services and accessories. Users can take advantage of the almost 2 million apps on the App Store, including the best third-party apps and AR experiences, stay up to date on current events with Apple News, enjoy original series, movies and documentaries from the world’s greatest storytellers with Apple TV+, stream over 60 million songs from their favorite artists on Apple Music, make secure and private purchases with Apple Pay, and store photos, files and contacts on iCloud with the ability to access content on all of a customer’s Apple devices.

With a Lightning connector, iPhone SE is also compatible with more than 25,000 Lightning accessories, including camera accessories, audio and speakers, docks, CarPlay and more.iPhone SE is built with the same industry-leading security features that customers expect from Apple — protecting privacy and giving customers control of their information. For example, Touch ID and the Secure Enclave protect fingerprint data, Intelligent Tracking Prevention on Safari helps stop advertisers that follow users from site to site, Photos uses machine learning to organize photos on device and more.iPhone SE with iOS 13 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 features a dramatic look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience that delivers faster and more accurate navigation and beautiful street-level imagery with Look Around.

Pricing and Availability

• iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 (US). Customers can also get iPhone SE for $9.54 a month or $229 with trade-in from apple.com, in the Apple Store app and Apple Stores.⁶ iPhone SE is available through Apple Authorized Resellers and select carriers (prices may vary).

• iPhone SE is available to pre-order on apple.com and the Apple Store app beginning at 5 a.m. PDT on Friday, April 17, and will be available from Apple, Apple Authorized Resellers and select carriers on Friday, April 24, in the US and more than 40 other countries and regions.

• Apple TV+ is available on the Apple TV app on iPhone, Apple TV, iPod touch, Mac and other platforms including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Customers who purchase iPhone SE can enjoy one year of Apple TV+ for free.⁷ 

• Customers with questions about iPhone SE or which iPhone is right for them can contact a Specialist at 1-800-MY-APPLE or start a chat in Messages directly from the Apple Store app.

• Anyone who purchases online from Apple will receive free no-contact home delivery and the option to trade in their current iPhone for credit toward the purchase of iPhone SE.⁸

• Customers get 3 percent Daily Cash when they buy iPhone SE from Apple with Apple Card.

• Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.

• A portion of proceeds for iPhone SE (PRODUCT)RED purchases will go directly to Global Fund’s newly established COVID-19 Response — providing funding to countries in need of PPE, diagnostics treatment, lab equipment, public safety communications, supply chain support and more — as well as HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

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