Award-Winning Director X Creates new Ad Campaign for AEW Dynamite

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TNT announced a new ad campaign today, created and directed by Director X (Julien Christian Lutz) for AEW Dynamite


Check out the full press release below sent to us by WarnerMedia.

LOS ANGELES – November 18, 2020 – Today, TNT announced a new ad campaign to promote its popular All Elite Wrestling program, “AEW Dynamite,” which is currently the number one wrestling show on Wednesday nights. 

The new ad is part of AEW’s “Boundless” campaign and was created and directed by Director X (Julien Christian Lutz), who is an award-winning music video and movie director best known for his visually distinctive videos for popular artists including Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer and many more. Director X’s accolades include winning Video Director of the Year at the 2016 BET Awards, Best Hip Hop Video at the 2020 BET Hip Hop Awards and Best Video at the 2020 MTV European Music Awards.

Celebrating the world-class roster of diverse male and female wrestlers, “Boundless” tells the underdog story of the stars of AEW, who, with a true passion for the sport, bet on themselves and created a new kind of wrestling league, drawing millions of fans to their dynamic, action-packed TNT “AEW Dynamite” weekly events.

“Director X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,” said Melissa Chambless, EVP of Marketing, TNT, TBS and truTV. “His ability to bring these wrestlers’ incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.”

“Like me, I think a lot of people will relate to the stories shared in this video,” said Director X. “I know what it’s like to be doubted, being told ‘you can’t do this,’ but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it. This isn’t B.S. It’s real.”

Wednesday’s #1 wrestling show, “AEW Dynamite” exploded onto the wrestling scene when it premiered on TNT in 2019. Featuring fast-paced, high-impact competitions with real sports analytics, the critically acclaimed series has continued to deliver high-performing episodes each week, reaching more than 59 million people across TNT’s linear and digital platforms. The show also delivers the youngest wrestling audience on television.
 
AEW’s success story resonated with Director X as his own company, Fela, celebrates inclusion and diversity. Fela was founded on the mandate to “tell cultural stories authentically while being the voice for the underrepresented.” Fela’s mantra “Own Your Culture, Tell Your Stories” is what AEW is all about.


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Award-Winning Director X Creates new Ad Campaign for AEW Dynamite. DiscussPW Pro Wrestling News * There have been major changes to our events calendar due to the coronavirus pandemic. We started this calendar in 2018 with pro wrestling events, then added some other live sports and entertainment events. The goals were to help sell live tickets for all kinds of events and help fans finds events and tickets easier. Then the virus happened and live events stopped for a while, so we had to change things up. We’ve since added and will continue to add, many televised events. Such as upcoming guests on morning, daytime and late night television shows. As well as listings and promos and more for many diff tv shows. You can find all of those and much more on our calendar. Recently live events have started happening again, and we’ve gone back to adding those. Most live events have ticket links, venue information, dates and times. But some events have more, and some have a lot more and are basically event previews. It depends on the information available at the time we post the event and if we are able to update that event, etc. Some days have one to three events and some have over twenty on the same day. So you may have to click the link at the bottom to see more on certain days. 

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